So as much as it pains us to have to do so, we are revisiting Conor McGregor's Irish whiskey, Proper Twelve.
Reason being, in all my years of drinking whiskey, I've never seen a whiskey go south so quickly after being opened. There's just something not right about this one. Everything about this company and this whiskey seems really shady.
I can't let my viewers (or readers) go about spending their money on something without knowing what seems off about the company, in my own opinion.
First of all, I was "somewhat" lenient in my initial review when I was mistakenly giving lee-way to what I thought was a new distillery. But Proper Twelve is not a new distillery as Conor McGregor leads us to believe. This whiskey is sourced. From whom? We still don't have definitive answers. Most people tend to believe it's made by Bushmills. I was also told by someone who claims to work for Slane, that they make it.
Either way, Conor McGregor is trying to trick people into thinking he created a new distillery for this whiskey.
Moving on to the company itself and why I believe they are shady.
First, they never talk about the whiskey, they only talk about Conor McGregor in all of their social media posts. Most importantly, they are flat out refusing interviews from people in the whiskey press. That's a HUGE red flag. Their own PR manager said she would answer questions via email after declining interview attempts.
I asked 2 simple questions (while I had many more) to start:
1- Does Conor Mcgregor own a distillery?
2- Where is this whiskey being sourced from. Common rumor is it's made at Bushmills.
Each follow up was met with a similar response of "We're really busy but I'll give a proper answer asap" This has been since a week after my first review went live. So what is that, a month and a half and she can't answer a straight forward question?
The company lacks any transparency and I will never respect a company that isn't transparent.
More shady practices? Let's talk about the green bottle.
Did you know that even the green bottle is fake?? Yes, that's right. They are using a cheap green film over clear glass.
I have never seen this anywhere else in the whiskey world. Just one more fake facade this company is putting up.
Let's get back to the flavor. So I gave it a 4.5 after the bottle was opened for about an hour...well I tried it again 2 days after the review was recorded and it was horrible! I thought maybe I ate something that messed with my palate so I tried it again and nope, it's just BAD!
I even brought the bottle to not 1 but 2 separate whiskey meetup groups to try, and the over-whelming consensus and cringed faces told the story...this whiskey is rancid.
I will say, this is the worst tasting whiskey I ever had. My new score is the lowest score I can give it. It is a 1 out of 10.
The only people buying it (blindly) are Conor McGregor's fans.
My final thoughts: This is a flash in the pan. Conor McGregor and Proper Twelve don't have long term plans for this company. They're just trying to make as much money as they can while his star is still shining in a sport that spits people out and fans turn their back as soon as you start losing fights. I don't believe this company will make it through 2020.
See my "emotional" response in the video below (and watch Mike's initial reaction to the taste):
Audio Podcast below:
As a fan of scotch and other whiskeys I was tired of looking up reviews for new whiskeys that just oozed of snobbery. I wanted to create an outlet for average Joe's who don't have a sommelier palate. Born and raised in Long Island, New York, I moved to San Diego, California in 2010 with my wife. I'm also a fan of MMA, pro-wrestling, comic books, video games and strongman. All subjects are topic for discussion on the podcast.
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